Breaking: Twitter starts sharing ad revenue with creators 2023

Twitter starts sharing ad revenue with creators: Twitter is taking a significant step towards supporting content creators on its platform by launching an ad revenue-sharing program.

This initiative aims to enable creators to earn a living directly on Twitter, reinforcing the company’s commitment to nurturing its creator community.

The program has already begun rolling out to an initial group of creators, with plans for expansion later this month.

Twitter’s Commitment to Direct Earnings

In an effort to empower creators, Twitter has introduced a program that allows them to earn a portion of ad revenue generated from ads placed in replies to their tweets.

By directly sharing the revenue, Twitter recognizes the value and contribution of creators to the platform’s ecosystem. This program serves as a crucial means of support, particularly during a time when Twitter faces competition from Meta’s Threads app, often touted as a potential “Twitter killer.”

Transparent Payments

All eligible creators have already been notified via the Twitter app and email about the specifics of their first payment.

These notifications include the amount of money they will receive and the expected timeframe for the payment to be deposited into their accounts.

This transparent approach ensures that creators are well-informed and can anticipate their earnings from the program.

Twitter Creator Ads Revenue Sharing: Key Factors

1. Twitter owner Elon Musk noted the first payouts—which pay creators for the ads that appear in their reply threads—would be cumulative from when he first announced the program in February.
2. Musk said last month that the first block of payments for creators would total $5 million.
3. Users must be subscribed to Twitter Blue, own a Stripe account for payment, and have more than 5 million tweet impressions in each month for the last 3 months to be eligible for ad revenue sharing.
4. Although not all have shared the exact amount they are getting as part of the deal, two creators have reported earnings of $7,153 (@stclairashley) and $9,546 (@bennyjohnson).
5. Although the Musk-owned platform hasn’t disclosed the exact payment rates, it has been estimated to be around $1,000 for every 100,000 followers.
6. Billy Markus, the co-creator of the Dogecoin cryptocurrency, shared his payout Thursday, which amounted to a whopping $37,050.
7. Do note that the monetization program that started processing payments yesterday the 13th of June 2023 isn’t available in every corner of the globe.

To qualify for monetization on Twitter, creators must meet the following criteria:

Eligibility Requirements for Monetization on Twitter

1. Residency: Creators must reside in a country where Twitter’s monetization programs are available.
2. Age: Creators must be 18 years of age or older.
3. Active Account: Creators must have an active Twitter account that has been in use for at least three months.
4. Complete Profile: Creators must have a comprehensive profile that includes an account name, bio, profile picture, and header image.
5. Verified Email: Creators must have a verified email address associated with their Twitter account. Instructions on how to verify the email address can be found on Twitter’s platform.
6. Account Security: Creators must have enabled two-factor authentication to secure their Twitter account. Instructions on enabling this feature can be found on Twitter’s platform.
7. Non-State-Affiliated Media: Creators must not have a Twitter account designated as a state-affiliated media account.
8. Good Standing: Creators must be in good standing with Twitter, meaning they have not repeatedly violated the Twitter User Agreement or Twitter’s Content Monetization Standards. They should not have been previously removed as an advertiser on Twitter for violating Ads policies or as an Amplify publisher on Twitter for violating Amplify Pre-Roll Guidelines.
9. Authentic Identity: Creators’ profiles must feature an authentic identity. This means they cannot impersonate another person, brand, or organization, unless directly affiliated with their own brand or organization. Parody, fan, and commentary accounts are also not allowed if they aim to deceive others.
10. Verified Stripe Account: Creators must connect a verified Stripe account for payment processing. Instructions on how to set up a verified Stripe account can be found on Twitter’s platform.

Additional Criteria for Subscriptions:
For creators interested in the Subscriptions feature, the following criteria apply:

1. Active Followers: Creators must maintain a minimum of 500 active followers or more.
2. Recent Activity: Creators must have posted Tweets within the past 30 days.
3. Compliance: Creators must comply with the Subscriptions Creator Terms as specified by Twitter.

By meeting these eligibility requirements, creators can unlock monetization opportunities on Twitter and start earning from their content.

Threads App Rapid Growth and User Experience

Twitter’s introduction of the ad revenue-sharing program comes amidst the emergence of Meta’s Threads app, which has experienced exponential growth, reaching its first 100 million users in record time.

The app’s success can be attributed to its seamless sign-up process, allowing users to log in effortlessly through their Instagram accounts. While Threads poses a new competitive challenge, Twitter’s dedication to empowering creators on its platform remains steadfast.

In brief: Twitter starts sharing ad revenue

With the implementation of its ad revenue sharing program, Twitter is taking a significant stride towards supporting content creators and providing them with opportunities to monetize their presence on the platform.

By nurturing its creator community, Twitter aims to bolster engagement, foster a vibrant ecosystem, and continue to be a platform where creators can thrive.