Twitter rebranded its logo: In place of the renowned blue bird design, Twitter now uses the letter “X” as its trademark and logo.
The bluebird has been substituted by a white X on a black background on the social network’s desktop edition, but it hasn’t yet shown on the smartphone device.
Musk added “X.com” to his Twitter bio and altered his profile picture to the new logo. According to Twitter’s founder Elon Musk, “Tweets” will also be replaced, and posts will be referred to as “x’s.”
He tweeted on Sunday that he planned to modify Twitter’s emblem, adding, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
Later, he shared a picture of the new X logo, which was displayed at the side of the Twitter headquarters building in San Francisco.
After Musk purchased Twitter in October 2022, the company has been turbulently managed, and its name has changed to X Corp to represent his goal to develop a “super app” similar to China’s WeChat.
He claimed in October of last year that “purchasing Twitter is an accelerant to developing X, the everything app.”
The CEO, Ms. Linda Yaccarino, commented on the platform that the rebranding was a “fantastic new opportunity” and provided some information on how she anticipated X to operate, tweeting that the company will be “driven by AI and focused in audio, video, messaging, payments/banking.”
An analyst cautioned that the rebranding decision was high-risk given the competitive situation for Twitter, which is struggling financially as a result of advertisers cutting down on spending and the introduction of a “Twitter killer” competitor dubbed Threads, launched by Mark Zuckerberg’s Meta.